Aaiena

Aaiena, meaning self-reflection, is a premium wellness salon and spa redefining beauty experiences in London. Built on the idea that true beauty begins within, Aaiena creates a space where self-care feels both intimate and indulgent. Designed for the modern woman who values luxury, calm, and confidence, it blends aesthetic excellence with soulful sophistication. From flawless nail artistry to rejuvenating spa rituals, every experience at Aaiena is a reflection of one’s truest, most radiant self, beauty mirrored from within.

Category:

Aaiena

Author:

2025

Read:

Branding. Influencer Marketing. Launch Event. Social Media. Performance.

Location:

Website Link

The Challenge

Building a Luxury Salon Brand from Scratch
How do you launch a beauty and wellness space that feels luxurious yet approachable, one that doesn’t just open but makes noise?

Aaiena needed to debut with a distinctive identity, a digital-first presence, and an influencer-powered buzz that made it London’s next “it” destination.

Our Approach

Our Disruption

Where Serenity Meets Scroll-Stopping Glam


Aaiena didn’t just open doors—it opened conversations.
The influencer content went viral, generating 50K+ organic views in weeks and setting off a wave of DMs, tags, and appointment requests.


Bookings skyrocketed. The “Aaiena aesthetic” became a thing. And London found its newest self-care obsession.

Curated. Creative. Content-Led.
We shaped Aaiena into a brand that speaks beauty fluently, both visually and emotionally.

Branding & Interior Design

  • Created a design language that merges luxury with warmth, think muted tones, soft lighting, and subtle glam.

  • Ensured every element, from the logo to the lounge chair, whispered premium comfort.

Social Media Launch

  • Crafted an aesthetic feed that instantly felt “save-worthy.”

  • Launched with cinematic content showcasing the space, services, and that satisfying Aaiena vibe.


Influencer Campaign & Launch Event

  • Collaborated with local creators and beauty influencers to bring the brand to life online.

  • Hosted a launch event that wasn’t just an opening—it was a moment. Think laughter, nails clinking (not glasses), and reels rolling non-stop.

The Challenge

Building a Luxury Salon Brand from Scratch
How do you launch a beauty and wellness space that feels luxurious yet approachable, one that doesn’t just open but makes noise?

Aaiena needed to debut with a distinctive identity, a digital-first presence, and an influencer-powered buzz that made it London’s next “it” destination.

Our Disruption

Where Serenity Meets Scroll-Stopping Glam


Aaiena didn’t just open doors—it opened conversations.
The influencer content went viral, generating 50K+ organic views in weeks and setting off a wave of DMs, tags, and appointment requests.


Bookings skyrocketed. The “Aaiena aesthetic” became a thing. And London found its newest self-care obsession.

In Summary

Luxury, With a Wink of Fun.


From interiors that calm your senses to content that lights up your feed, Aaiena’s launch was more than a campaign; it was a cultural debut.
Because at Aaiena, beauty isn’t just seen, it’s felt.


Ready to make your brand the next name everyone’s talking about? Let’s create your moment.

Luxury, With a Wink of Fun.


From interiors that calm your senses to content that lights up your feed, Aaiena’s launch was more than a campaign; it was a cultural debut.
Because at Aaiena, beauty isn’t just seen, it’s felt.


Ready to make your brand the next name everyone’s talking about? Let’s create your moment.

Creative Notes
Creative Notes