Brand-Building. Storytelling. Performance-Driven PR.

For Jasdeep Chawla’s Personal Brand

• Comprehensive Brand Identity: Developed a cohesive visual and narrative identity, reflecting Jasdeep’s journey, values, and leadership in the food industry.

• High-Quality Content: Produced engaging cooking shows, podcasts, and behind-the-scenes videos to showcase his expertise and connect with audiences on a personal level.

  
  

• Media Coverage: Secured interviews and features in leading publications, including Globe and Mail, The New York Times, and Associated Press, highlighting Jasdeep’s immigrant journey and entrepreneurial success.
  
  

• Social Media Presence: Built a strong, relatable digital persona across platforms, sharing stories of resilience, family, and food.

  
  

For Indian Sweet Master (ISM)

Relatable, Viral Content: Crafted content that resonated with the community, including viral videos (one reaching 3.5M+ views) and heartwarming campaigns like “Sweet Indian Stories,” celebrating both employees and loyal customers5.

• Performance Marketing: Launched targeted ad campaigns to boost bookings, resulting in a 150% increase in reservations and significant lead generation.

  
  

• Community Engagement: Showcased ISM’s charitable initiatives, such as daily food donations to local Gurudwaras, further strengthening the brand’s connection with the immigrant community.

  
  

• Anniversary Campaign: For ISM’s 14th anniversary, orchestrated a multi-platform PR push, amplifying the brand’s legacy and future vision.