Listening, Tasting, Transforming
We implemented strategic offline and outdoor campaigns to bring the brand to life and achieve massive visibility.
Offline Activations: Sweet Experiences, Shared Together
We organized a series of in-store and community events:
Festive Promotions: Special offers and packaging during Diwali, Holi, and other festivals.
Community Engagement: Collaborations with local artists for in-store installations.
Influencer Collaboration: (Initiated partnership campaigns).
OOH & Billboard Campaign: Big Flavors, Bigger Billboards
Design: Sweets so tempting, you’ll want to pull over.
Placement: Where the city moves, so does Mithai.
Timing: Festivals, weekends, and every day in between.
Mithai Mela Campaign: Lighting Up Brampton with Mithai on Wheels
For Diwali, we took Mithai Sweet Factory to the streets with our “Mithai starting at just $5” campaign.
Activation: Branded trucks roamed the city, bringing festive treats directly to neighborhoods and event hotspots.
Impact: This unique activation created a buzz, making Mithai the talk of the town and putting our sweets in the hands of thousands.
Results: Branded $5 mithai trucks roamed Brampton, drawing crowds and making Mithai Sweet Factory highly visible during Diwali. Social buzz and word-of-mouth spiked, leading to a surge in bulk box orders and advance festive bookings.
Execution Highlights: Strategically routed trucks hit key neighborhoods and events. Eye-catching truck branding and on-the-spot deals drove impulse purchases and record sales.
Results: From Local Favorite to City Icon
Sales up 285.37% since launch.
Mithai became a Brampton sweetest landmark.
We started by immersing ourselves in the world of mithai sampling, listening, and observing how people interacted with the brand. Our goal was to create a cohesive identity that would feel both familiar and fresh, echoing the traditions of Indian sweets while appealing to a modern audience.
Branding & Identity: A Fresh Take on Tradition
We reimagined Mithai’s visual language, drawing inspiration from classic Indian patterns and festive colors. The new logo, color palette, and typography were designed to evoke a sense of celebration and approachability.
Logo: Old-world charm, reimagined for today’s Brampton.
Colors: Festive, warm, and instantly welcoming like a Diwali invite.
Typography: Friendly and clear, just like the service at the counter.
Packaging: Unboxing Joy, Preserving Freshness
We designed packaging that’s more than a box, it’s an experience.
Materials: Earth-friendly, mithai-friendly.
Design: Subtle nods to heritage, bold enough for the ‘gram.
Gift Boxes: Ready for every festival, every celebration, every “just because.”
Menu & Collaterals: Menus That Make You Smile
We redesigned the menu to be clear, accessible, and visually appealing. Collaterals like business cards, flyers, and in-store signage were unified under the new brand identity, creating a seamless customer experience.
The Challenge
Turning Nostalgia into Brampton’s Sweetest Destination
The core challenge was: How do you become everyone’s favorite sweet shop without losing the heart and heritage that made you special?
Mithai Sweet Factory wanted to become Brampton’s go-to destination for authentic Indian sweets without losing the warmth, nostalgia, and affordability that made them special. The brief was simple: Position Mithai as the most inviting, recognizable, and accessible sweet shop in the city.
