Social Cue

The Social Cue isn’t just another sports bar, it’s a new kind of hangout spot in Mississauga. Built for sports lovers, pool enthusiasts, gamers, and foodies, it has the thrill of live matches with the comfort of great food, playful interiors, and community-driven experiences. From pool tables and board games to PS5 consoles, The Social Cue offers more than a night out, it’s a playground for everyone.

Category:

Secret Kitchen

Author:

2025

Read:

A Takeout Brand Built from Scratch

Location:

16 Famous Ave unit 142, Vaughan

The Challenge

From Bar to Community Hub
How do you take a brand-new sports bar and turn it into the most-talked-about hangout spot in the city? The Social Cue needed a launch strategy that would:

Fill seats for Live matches and build repeat customer habits
Carve a distinct identity in a crowded nightlife and F&B space
Build offline and digital buzz that translated into real footfall

Create a playful, sporty, and social brand personality that resonates with young audiences

Our Approach

Our Disruption

From Newcomer to Talk of the Town

Launch Success: Opening nights filled to capacity, with live match telecasts creating instant recall value.
Engaged Audience: WhatsApp buddy strategy turned first-timers into loyalists, making The Social Cue the go-to spot for game nights.
Digital Presence: Strong traction on social media with playful, shareable content that matched the bar’s vibe.
Food + Sports Combo: Menu promotions and discounts ensured customers associated the brand with both great food and a fun atmosphere.

Immersive. Engaging. Experience-Led.

For The Brand Launch:

Branding Collaterals: Developed cohesive launch materials, including menus, posters, table tents, match-day graphics, and social-first creatives, so the brand voice carried seamlessly across offline and online touchpoints.

Offline Activations: Introduced “WhatsApp Buddies” a fun way for customers to find partners to play pool, PS5, or board games, building a community-driven launch instead of just a bar opening.
Interiors: Designed quirky, sporty, and welcoming interiors at Prish (our agency) to reflect the brand’s playful energy.
Food & Offers: Crafted content around their delicious menu, pairing it with opening offers and discounts to pull in first-time visitors.
Event Strategy: Positioned Live Match Screenings as the biggest draw, packing the bar with fans who came for the game but stayed for the vibe.

For Digital Push:

Content Marketing: Promoted everything from food and interiors to the “find your player” buddy initiative, turning offline efforts into online conversations.
Performance Campaigns: Leveraged targeted ads and social-first offers to capture attention and convert it into walk-ins.
Community Storytelling: Created posts and reels that highlighted not just the bar, but the community it was building, friends connecting, strangers playing, and everyone cheering.

The Challenge

From Bar to Community Hub
How do you take a brand-new sports bar and turn it into the most-talked-about hangout spot in the city? The Social Cue needed a launch strategy that would:

Fill seats for Live matches and build repeat customer habits
Carve a distinct identity in a crowded nightlife and F&B space
Build offline and digital buzz that translated into real footfall

Create a playful, sporty, and social brand personality that resonates with young audiences

Our Disruption

From Newcomer to Talk of the Town

Launch Success: Opening nights filled to capacity, with live match telecasts creating instant recall value.
Engaged Audience: WhatsApp buddy strategy turned first-timers into loyalists, making The Social Cue the go-to spot for game nights.
Digital Presence: Strong traction on social media with playful, shareable content that matched the bar’s vibe.
Food + Sports Combo: Menu promotions and discounts ensured customers associated the brand with both great food and a fun atmosphere.

In Summary

More Than a Sports BarThe Social Cue didn’t just launch, it landed with impact. By fusing offline community strategies, digital storytelling, and performance-driven promotions, the brand became more than a bar; it became the place to play, cheer, and connect.

In Summary

More Than a Sports Bar

The Social Cue didn’t just launch, it landed with impact. By fusing offline community strategies, digital storytelling, and performance-driven promotions, the brand became more than a bar; it became the place to play, cheer, and connect.