Tikka Tikka

Tikka Tikka is a vibrant new Indian takeout brand we created entirely from the ground up. From naming and logo design to brand identity, colors, typography, mascot, and every piece of collateral, we crafted a cohesive and energetic brand that captures the fusion of flavours, street food made for grab-and-go convenience.

Category:

Tikka Tikka

Author:

2025

Read:

A Takeout Brand Built from Scratch

Location:

Website Link

The Challenge

The Indian takeout market is crowded with many generic options. Tikka Tikka needed a distinctive identity that would stand out visually and emotionally, appeal to busy urban customers craving authentic yet modern Indian flavors, and deliver a seamless, memorable ordering experience both online and offline.

Our Approach

Our Disruption

Our Strategic Performance Approach focused on real conversations and measurable conversions. Every campaign was designed to spark engagement, drive orders, and turn first-time customers into loyal fans.


Conversational Ads

We crafted ads that spoke directly to hungry customers using playful, mouthwatering copy and eye-catching visuals to start a dialogue. Whether it was “What’s your tikka mood today?” or “Ready for a spice fix?”, our ads encouraged users to comment, DM, or tap to order.


Targeted Campaigns

Leveraging data-driven audience targeting, we reached foodies, office-goers, and families in the right neighborhoods and at the right times—lunchtime, dinner rush, and late-night cravings.


Full-Funnel Execution

From awareness to action, every touchpoint was optimized:

  • Scroll-stopping Instagram and Facebook ads

  • Google search and map ads for “Indian takeout near me”

  • Retargeting campaigns for cart abandoners and past customers

  • Click-to-message ads for instant ordering and menu queries


Content-Driven Engagement

We used polls, quizzes (“Which tikka are you?”), and mascot-led stories to create two-way conversations, not just impressions. Our goal: make every ad feel like an invitation, not an interruption.


Collaterals Delivered

We delivered a complete suite of assets including:

  • Brand name, logo, and mascot suite

  • Comprehensive brand guidelines (colors, fonts, voice)

  • Menu design optimized for takeout and online ordering

  • Food photography and styled shots for marketing

  • Packaging design for takeout boxes, bags, and wraps

  • Social media templates and content calendar

  • Digital ordering interface visuals and promotional ads

  • Name & Logo:
    We developed “Tikka Tikka” as a catchy, rhythmic name that instantly evokes Indian grilled delicacies and is easy to remember. The logo is bold and modern, designed to pop on packaging and digital platforms.


  • Brand Identity:
    Inspired by Indian spices and street food culture, we chose a vibrant color palette featuring turmeric yellows, chili reds, and fresh coriander greens. Typography is clean and approachable, balancing tradition with contemporary style.


  • Mascot Creation:
    To add personality and approachability, we designed a playful mascot that appears on packaging, menus, and social media, creating a friendly face that customers can connect with instantly.


  • Strategy & Content:
    We positioned Tikka Tikka as the go-to spot for fast, fresh Indian takeout with a modern twist. Content includes mouthwatering food photography highlighting signature dishes like chicken tikka, paneer tikka, and flavorful wraps, alongside behind-the-scenes videos and mascot-led social media campaigns that engage and entertain.


  • Menu & Collaterals:
    Menus are designed for clarity and speed of decision-making, with icons and sections that simplify ordering. Collateral includes packaging (bags, boxes, wraps) that carry the brand’s vibrant colors and mascot, as well as digital assets for smooth online ordering.

For Tikka Tikka, we didn’t just build the brand, we powered its growth with a digital marketing strategy focused on real conversations and measurable conversions. Every campaign was designed to spark engagement, drive orders, and turn first-time customers into loyal fans.

The Challenge

The Indian takeout market is crowded with many generic options. Tikka Tikka needed a distinctive identity that would stand out visually and emotionally, appeal to busy urban customers craving authentic yet modern Indian flavors, and deliver a seamless, memorable ordering experience both online and offline.

Our Disruption

Our Strategic Performance Approach focused on real conversations and measurable conversions. Every campaign was designed to spark engagement, drive orders, and turn first-time customers into loyal fans.


Conversational Ads

We crafted ads that spoke directly to hungry customers using playful, mouthwatering copy and eye-catching visuals to start a dialogue. Whether it was “What’s your tikka mood today?” or “Ready for a spice fix?”, our ads encouraged users to comment, DM, or tap to order.


Targeted Campaigns

Leveraging data-driven audience targeting, we reached foodies, office-goers, and families in the right neighborhoods and at the right times—lunchtime, dinner rush, and late-night cravings.


Full-Funnel Execution

From awareness to action, every touchpoint was optimized:

  • Scroll-stopping Instagram and Facebook ads

  • Google search and map ads for “Indian takeout near me”

  • Retargeting campaigns for cart abandoners and past customers

  • Click-to-message ads for instant ordering and menu queries


Content-Driven Engagement

We used polls, quizzes (“Which tikka are you?”), and mascot-led stories to create two-way conversations, not just impressions. Our goal: make every ad feel like an invitation, not an interruption.


Collaterals Delivered

We delivered a complete suite of assets including:

  • Brand name, logo, and mascot suite

  • Comprehensive brand guidelines (colors, fonts, voice)

  • Menu design optimized for takeout and online ordering

  • Food photography and styled shots for marketing

  • Packaging design for takeout boxes, bags, and wraps

  • Social media templates and content calendar

  • Digital ordering interface visuals and promotional ads

In Summary


The Impact

Tikka Tikka quickly became recognized for its fresh, flavorful offerings and vibrant brand presence. The mascot and bold visuals helped the brand stand out on delivery apps and social media, driving strong online orders and repeat customers. Tikka Tikka is now a beloved takeout destination for Indian food lovers seeking convenience without compromising on quality or taste.

From concept to customer, Tikka Tikka is a complete brand experience designed to make Indian takeout exciting, accessible, and memorable.


The Impact

Tikka Tikka quickly became recognized for its fresh, flavorful offerings and vibrant brand presence. The mascot and bold visuals helped the brand stand out on delivery apps and social media, driving strong online orders and repeat customers. Tikka Tikka is now a beloved takeout destination for Indian food lovers seeking convenience without compromising on quality or taste.

From concept to customer, Tikka Tikka is a complete brand experience designed to make Indian takeout exciting, accessible, and memorable.

Creative Notes
Creative Notes